Posted in Uncategorized on Jan 13th, 2012
Company content is created by all aspects of a company: engineering, marketing, sales and staff writers. But, employees in different sections of a company have different responsibilities and are wired to think and share ideas differently. This affects the brand consistency of a company; materials are produced by multiple departments, but the voice isn’t the [...]
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Posted in Uncategorized on Jun 29th, 2011
Words mean something. They communicate, inform, inspire. The words we use tell others about us. Our skill with them can be one important element of our success. In business, words mean money. In a recent NY TIMES article, David Streitfeld characterizes Groupon’s financial fate as hinging on its successful use of words. True? In [...]
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Posted in Uncategorized on Dec 13th, 2010
I had a great time at Gilbane the week before last, where I moderated a really nice session on Content Strategy (basically how to get going with one) with Margot Bloomstein and Colleen Jones. I always find the conversations around the conference at least as interesting as the conference itself, and this time was no [...]
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Posted in Uncategorized on Oct 25th, 2010
At the risk of annoying a lot of people, I would like to throw a bit of scepticism at the current trending discussion about “Content Strategy”. A lot of the discussion (for instance this from the web content angle, or this with technical publications glasses on) seems to centre around what exactly content strategy is.
Well, I think [...]
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Posted in Uncategorized on Sep 10th, 2010
I see today that after Google Docs and Office Live even the MacOffice team at Microsoft is getting into the collaboration act. Collaboration is great and potentially a real differentiator for cloud-based platforms; but just allowing people to edit each others documents doesn’t really make for collaboration.
Collaboration means working together, which means working according to [...]
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Posted in Uncategorized on Aug 27th, 2010
You often hear people talking about “end-to-end” solutions. In the information development business it might be end-to-end translation management or end-to-end content management and localization “all-in-one”. But just how end-to-end are these solutions? Are the ends really there?
It seems to me that the assumption behind this claim is that there is a set of information [...]
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Posted in Uncategorized on May 25th, 2010
I am just recently back from our user conference, the aQuatic user days – you may have seen Kirti Vashee’s blog on in already. We had around a hundred delegates from mainly West Coast customers, but there were lots of really interesting ideas floating around. The most interesting for me related to a thread that [...]
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Posted in Uncategorized on May 14th, 2010
The effect of information quality on statistical machine translation (an executive summary 
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Posted in Uncategorized on Mar 9th, 2010
I have been very busy helping establish our new Japanese subsidiary. On a recent trip to Tokyo, I got to thinking again about a favourite topic of mine: applying industrial production methods to information development. What would best practice in Japanese production methods look like if applied to creating product information? The Japanese are famous [...]
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Posted in Uncategorized on Mar 8th, 2010
I was looking at the program for the upcoming Content Strategy Forum in Paris in April. One of the presentation abstracts jumped out at me.
Joyce Hostyn from Open Text wrote the following:
“Customer experience is the sum of the experience a customer has with a business, across all channels and touchpoints. An experience always exists and [...]
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