In a short answer, high quality product information for a global market is achieved through adopting standardized techniques, called ‘content quality management’, which provides uniformity in grammar, style, spelling, tone, voice and terminology. By creating consistent product information, organizations communicate more effectively with customers in every language, forming stronger connections.
If you are creating content that’ll be translated into other languages, it is important to streamline language to limit ambiguity. For example, Simplified Technical English (STE), a restrictive subset of English, has a limited amount of usable words to enable readability and understanding, which is ideal when creating content for a global company.
For a practical example, look no further than global airline companies. These businesses prefer that their airframe manufacturers create instruction manuals in the native language of the parent company to allow for content that is easily understood by employees and translators. While a good idea in theory, this approach is resource intensive and hinders your time-to-market (TTM).
A solution to this problem is using content quality software, such as Acrolinx IQ. Acrolinx IQ helps writers create uniform product information that reduces misunderstandings about your products, while conveying a balanced corporate image and keeping translation costs to a minimum.
Inconsistent information is difficult to understand, expensive to translate, and frustrating for the reader. To be successful, it is essential to agree on writing standards, making it easier for the writers to implement those standards with Acrolinx IQ, and continuously measure an improve the quality of your written content.